Showtime Network: Get Shameless, Anytime
Working with the internal creative team at Showtime U.S., I lead the design and launch of the Showtime Anytime experience. The challenge was to offer an uncomplicated discovery of Showtime’s boundary pushing content and to meet audiences where they are. What resulted was a bold graphic framework that announced Showtime’s brand presence as a streaming platform for over millions of viewers.
Building and launching a new streaming service.
We engaged in a critical discovery phase that included reviewing competitive and audience research to inform our brand positioning and creative expression.
Awards: Promax/BDA
What my team delivered:
Strategy
Creative Direction
Motion + Design
Art Direction
Storytelling
What we accomplished:
The platform was the most significant growth area for Showtime after launch.
Quarter earnings beat forecasts.
Won awards, grew brand affinity
Recognition of brand in other spaces beyond cable tv.
Leading up to the launch, we wanted to appeal to viewer's emotional side, remind people of why they watch Showtime to begin with: the complex characters and strange moments. We developed a text-first series derive from the Showtime show scripts that ran alongside the more feature-driven spots around the app itself.