I’m a multi-disciplinary creative leader and strategist with a 15-year tenure leading integrated creative teams working in brand experience. I am passionate about the ability of narrative-driven design, content and experiences to transform business and culture. I’m formerly of enRoute, TIFF, National Geographic, Showtime, The Bay, and Frog Agency. I also co-founded a design firm called morel.

I was most recently the Head of Content and Creative at The Bay leading their newly formed cross-functional team responsible for building cultural currency and connection for the brand in addition to business as usual.

Before that I was hired on by Bookmark Agency to launch a large-scale rebrand for Air Canada enRoute across all channels that would expand the customer journey to outside of the plane. You can virtually travel here!

At TIFF I created their in-house studio that produced and curated stories about film across all spaces. This included building up a talented and mixed team of video producers, web producers, designers, social media producers, and developers to make original content, branded content, drive conversations, campaigns and experiences. We also got to do fun things like this.

My other brand experiences include National Geographic, frog design and Showtime Network in the U.S. I’m a dual citizen but I live in Toronto with my husband, son, two cats and coffee maker.  On a typical day you can find me shooting random moments on my phone and posting them here.

Nice to meet you.
jody.sugrue@gmail.com

Things that are ⚡:

Projects with a combination of ambition and enthusiasm behind them
The potential and ambiguity of starting something new
Building teams and collaborating with good people to make impact
A mix of strategy and creative output 
Working with brands I’m curious and passionate about 
Curation of things (see my shell collection from past travels)

Jody Sugrue

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